Art Coley, Jr • CFE
Art Coley has been passionate about small business ownership since he was 15 when he opened a hamburger stand in Temple, TX, and eventually started franchising. Art’s various career endeavors have been centered around making small business ownership accessible for entrepreneurs all over the world.In 2015, Art noticed a gap in the franchising industry. A franchise might have a good business model and initial success in unit-growth, but without a focused system for franchise development, the franchise stalled out. Using decades of experience driving system-wide revenues for Top 200 brands, he formed CGI Franchise. Art and CGI Franchise have addressed the gap in systems and processes for a thriving franchise development team. The system is called the Recruitment Operating System®. Over the years, Art has been influenced by several key figures including a 1994 encounter with Bud Hadfield, founder of the International Center for Entrepreneurial Development (ICED). Bud inspired Art to deepen his understanding of the franchise industry and the correlation it had on small business owners. The rest is history. Art’s passion for working with franchise brands in development, recruiting and onboarding has made him one of the top franchise development professionals in franchising. He resides in Temple, Texas with his wife, Jean. They have three sons, one granddaughter, and two dogs.
Jenny Langfeld • CFE
Executive Vice President of Operations
Jenny Langfeld has over 15 years of franchising experience and has been a Certified Franchise Executive with the International Franchise Association for 10 years. Her vast knowledge and experience in franchising brings credibility, strong industry knowledge, and hands-on experience to her role as COO.She has worked with the Top 200 franchise brands across the country. Jenny’s main focus is the implementation of ROS®, required Franchise Development, Onboarding, Systems, and Processes to support Training and Financial Management to deliver results required by the board and investors. Jenny and her family live in Temple, TX with their two dogs.
Director of ROS® Support
Kelley Rieves began her career in franchising 16 years ago and has held roles in both operations/support and Franchise Development. Kelley’s experience includes managing large teams of people, coaching numerous franchisees and business owners, directing marketing and lead generation strategies, and managing and building acquisition, conversion, and programs.Kelley attended University of Houston for her MBA program and also has a Bachelors of Science in Restaurant and Hospitality Management from Texas Tech University. Kelley and her family live in San Antonio, but she also spends much of her time in the Temple area at her family’s farm.
Business Intelligence Coach®
Lennon has years of franchising experience (it happens by default when you are Art’s eldest son). Prior to joining the CGI Franchise team, Lennon worked as the Regional Director of Sales spanning Texas and Louisiana for a Top 100 brand. He gained valuable experience in data analysis, trend recognition, coaching, training, and leading a team. He also got front line experience in franchise units and with franchise owners, understanding the power of small business ownership and the effect it can have on people’s lives.With CGI, he is humbled at the opportunity to give more people the opportunity to experience small business ownership through franchising by providing our brand partners the ability to recruit high-quality individuals to join their networks. Lennon lives in Temple with his partner Meagan. In August 2020, he brought his first child (and Art’s first grandchild) into the world, Rylie Jean Coley.
Director of Learning and Education
Kayla leads the Learning & Education effort for CGI Franchise. Kayla‘s background is in public education. For over a decade Kayla served in roles ranging from teaching, curriculum development, and administration. Her experience includes working with student and teacher-learners and has a passion for seeing people successfully learn and comprehend content. Kayla’s educational approach is data-driven. When you can see the data that proves content, curriculum, and instruction, you know you are making an impact on learners. Kayla‘s mission at CGI Franchise is to leverage her background in education and make an impact for Brand Partner team members and ensure the best tools are available.
Kayla attended Texas A&M University – Central Texas for her Bachelors of Science in Interdisciplinary Studies. She continued her education at TAMU-CT and obtained her Masters in Educational Leadership. Kayla lives in Temple with her two dogs, Sarg and Wrigley. She spends her free time coaching and refereeing youth sports and supporting her 5 nephews.
Lesley Van Dusen
ROS® Support Manager
Lesley is new to franchising, but she adds a fresh new perspective. Her experience includes a variety of public relations and merchandising efforts on behalf of her clients. Lesley’s prior employment has put her in a position to nurture long-term client relationships as well as monitor industry trends. She has worked with customers to assess their particular product and service needs.Lesley has experience in planning and implementing print, broadcast, interactive, and social media marketing efforts. She looks forward to using her multi-layered experience in her new position with CGI Franchise. Lesley received her Bachelor of Science from Texas State University. She lives in Belton, Texas with her family and assorted animals.
Marketing and Communications Coordinator
Meagan’s franchising career started in 2017 when she started working with Jimmy Johns as a Guerilla Marketing specialist. She traveled from state to state helping franchisees with day to day operations and marketing strategies to increase the sales within their market. Her experience grew exponentially when she became a Community Marketing Manager for Jimmy Johns and was working with 60+ stores, where she assisted in training franchise employees in brand standards, proper operation, and helped manage their day to day marketing efforts. During her time as a community marketing manager she worked closely with the Atlanta Braves, Six Flags Over Georgia, Mercedes Benz Stadium and the University of Georgia.Meagan graduated from the university of Wisconsin – Whitewater and has her Bachelor’s degree in Public Relations with a Minor in Marketing. She has experience in project management, social media marketing, market research, and brand communications. She currently resides in Temple, Tx with her partner, Lennon and daughter, Rylie Jean.
Brenda is originally from Dallas and graduated from H. Grady Spruce in Dallas Texas. She attended college at Central Texas College in Killeen, TX.Brenda has known Art since day one since she is his mother, giving her a very small edge. She makes sure that whenever a group comes in for training, they are well taken care of and feel a part of the CGI family. She also makes sure that anything and everything office is in tip top shape everyday. Brenda has been married to her husband Art Coley, Sr for 50 years, has 3 grown children and 7 beautiful grandchildren.
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