The CGI Franchise Blog

We are committed to providing value-added content to help you grow and strengthen your brand’s recruitment process and franchise development.

Man on a Zoom call covering the FDD with a candidate.

Elevate Your Franchise Recruitment Game by Mastering Your FDD

Uncover the potential of your FDD for franchise recruitment. Master transparency, showcase strengths, and attract ideal candidates.

Woman recruiter talking on the phone with a franchise candidate.

Mastering the Right Questions for Better Candidate Calls

Make better recruitment calls with practical tips for recruiters and managers. Ask the right questions to uncover true motivations.

Recruitment team in front of a computer collaborating.

How to Nurture Belief for a World-Class Recruitment Team

Unleash recruitment success! Explore four actionable steps to instill belief with a process, goals, benchmarks, and inspection.

Young recruiter scheduling a franchisee candidate on her computer.

Funnel Vision: Is Your Top-of-Funnel Ratio Top of Mind?

Unlock the secrets to boosting franchise recruitment success by optimizing your top-of-the-funnel ratios. Dive into expert insights now!

Franchise recruiter speaking with a candidate.

Why You Should Prioritize a Robust Mystery Shopping Program for Your Franchise Recruitment

Elevate Franchise Recruitment with Mystery Shopping. Uncover recruiter strengths, enhance training, and drive growth. Learn more!

A group of Recruitment Managers and Executives.

Recruitment Excellence

Unveil the traits of exceptional recruitment managers and leaders in the franchise industry. Discover what sets masters apart from the rest.

Magnet attracting leads.

Busting 2 Lead Gen Myths 

If you think you’re off track on lead generation, read these two lead gen myths. If they hit home or sound familiar, take a deeper look.