The CGI Franchise Blog

We are committed to providing value-added content to help you grow and strengthen your brand’s recruitment process and franchise development.

How well are you training your franchise recruitment team?

If you’re like most CEOs and CDOs tasked with operating and growing a franchise brand, the pressure to wisely allocate precious resources for franchisee recruitment is enormous.

The challenge is to juggle limited budgets and high expectations—knowing your choices will directly affect the franchise’s bottom line.

If you could peer into a crystal ball to foresee what decisions will most positively affect recruitment results, wouldn’t you take a look?

Use a Franchise Budget to Win the Recruitment Game

CGI Franchise CEO Art Coley and Urban Air Chief Franchise Officer Josh Wall are experts in the field of franchise recruitment, having guided the development and growth of successful franchise businesses for decades. They recently joined forces to share their expertise on the often-overlooked opportunity to deliver franchise growth by budgeting for recruitment success.

Why Do I Need a Franchise Development Budget?

We’re coming upon the end of the year. We know that trying to fit everything in before holiday vacation can seem like a whirlwind. When you’re in that kind of time crunch, it’s easy for budgeting to fall lower on the priority list. It’s easy to overlook how vital a recruitment budget is because budget maintenance isn’t appealing. So much creativity and innovation go into franchise development; budget planning can easily be pushed aside amid everything else.

Why Do I Need a Franchise Development Process?

Whether we know it or not, our lives are often governed by process. Many of the processes we follow feel innate because we acquire them over time, much like we acquire our native language. And just like language, the processes we follow are key to many of our successes, big and small.

Mastering The Four Pillars of Franchise Recruitment.

To increase agreement signings and improve the quality of new franchisees, make sure you’re managing a recruitment system and process with the essential components. I’d like to suggest that you think about building a winning recruitment program using the Four Pillars approach. Success requires proper implementation and execution in all four areas below. To determine where you may need to focus, consider the following elements of each of the Four Pillars.

Improving Franchise Development with Root Cause Analysis

In a previous blog, we talked about the importance, based on what the numbers have shown to work, of having repeatable processes. Ideally, this gives you a successful system that is sustainable regardless of specific personnel or other external factors. While this system is built around what we know works, it provides additional benefit for the future. It also creates a controlled environment for new data to to be even more effective at diagnosing the root cause behind the problem areas in your brand.

Use Repeatable Processes in your Recruiting Practices

We consistently see franchise brands failing to meet set recruitment goals for a number of reasons. They may have certain pieces of their recruitment system locked in and functioning well, while other, equally important aspects aren’t being given enough attention.