What is the Recruitment Operating System®?
ROS® is a repeatable & sustainable system for franchise development made up of four essential pillars.
We offer this system to your franchise as a recipe and solution for your recruitment. We’ve done the hard work of finding out what works and what doesn’t work in franchise development.
PILLAR 1
Lead Generation
Before a franchise signing, a targeted number of individuals must be curious about your brand. This is the top of the funnel. It is essential having an efficient process through knowing your ideal candidate, tracking leads and making sure your message is clear.
PILLAR 2
Pre-Discovery
Pre-Discovery is about turning leads into candidates for recruiters. It can be the most overlooked of the four pillars. With ROS® you will find Pre-Discovery is a gold mine that delivers huge ROI, ensuring the right candidates move to discovery.
PILLAR 3
Discovery
During Discovery, the candidate and brand discover whether to proceed with the franchise agreement.. We’ll guide you. We’ll show you how to manage conversion between the phases and steps, all while understanding the psychology of your candidate.
3 Phases of the Discovery Process
Phase 1: “Vision” – Steps 1, 2 & 3
In Phase I the Recruiter takes on the role of interviewer/ coach for the candidate. The typical Phase I of a recruitment process includes an initial call, a brand review, and an application. More than 90% success is about getting Phase I right. The better you do here, the stronger the results and ratios will be downstream. In this phase the candidates must be inspired in their goals, excited at the possibilities, and obtain the ability to see a new future life as a proud, small business owner in your franchise.
Step 1: The Initial Conversation This step gets your candidate engaged. Exploring their personal and professional needs, timeline and investment range; finding their possible fit within your franchise.
Step 2: Brand Review This gives the candidate a clear overview of your brand. Having an open dialogue delivers the most meaningful elements on how the candidate is supported through the process of becoming a franchisee.
Step 3: Request for Consideration Covering the Request for Consideration (RFC) gives both your brand and your candidate a crystal clear picture of whether or not to proceed.
Phase 2: “Grind” – Steps 4, 5 & 6
In Phase II, the recruitment team members and candidates work on funding, the FDD, and all the necessary preparation before attending Discovery Day.
Step 4: Funding Process and Territory Analysis This step helps the candidate navigate funding solutions. Your franchise will provide a clear picture on the dollar amount needed.
Step 5: Franchise Disclosure Document – FDD Step 5 is a breakdown of the FDD with the candidate. The purpose is to fully inform the candidate of the process they are entering and what comes next, answering any questions.
Step 6: Discovery Day The candidate has come a long way. Candidates who attend a Discovery Day with your brand are 60-90% more likely to sign a franchise agreement.
Phase 3: “Angst” – Steps 7 & 8
The candidate has invested themselves in the process, traveling to your brand’s home office, meeting with team members, receiving an award of franchise, the final decision is in their hands. Referred to as Angst, it reflects those feelings of doubt, concern and fear mixed in with the desire to enjoy the ride while waiting for that rollercoaster to begin and the final decision to ride.
Step 7: Final Franchisee and Financial Validation Step 7 is the time to answer any and all remaining uncertainties and fill in any gaps for the candidate.
Step 8: Franchise Agreement Signing At this point, with the ROS® process, you brand has successfully facilitated between the candidate and funding sources. All that is left is signing the franchise agreement!
PILLAR 4
Onboarding
With our team on your side, successful onboarding begins by identifying goals and benchmarks for new franchisees & units and ensuring a mutual understanding between the brand and franchisee. A franchise’s success is not about getting agreements signed. It’s about developing successful units and creating winning franchisees. Having structures with measurable results in place enables new units to produce royalty as quickly as possible. Knowing how to optimize results as soon as the franchise agreement is signed is key to a successful onboarding process.
We Get Franchise Recruitment.