Franchise Recruitment Articles

Learn from Art Coley, the CEO of CGI Franchise, as he shares valuable insights on establishing your brand through systematic processes. These informative articles were originally featured on Franchising.com.

If you’re an executive/senior leader in franchising and are not actively participating in your brand’s recruitment, you’re missing out on one of the most important levers for long-term system success.

In our most recent meeting, Art Coley, CEO of CGI Franchise, talked with a financial advisor about the most recent Federal Reserve rate cut and, more importantly, what franchisors and franchisees can do with this information.

The 20-60-20 rule is a tried-and-true strategy that helps franchise recruiters determine where a candidate might fall on a performance spectrum.

As we close out the year, franchise recruitment teams have a valuable opportunity to reflect, reset, and prepare for a successful 2025.

When managers adopt a team-first approach, they create a work culture that prioritizes trust, respect, and mutual support.

Man on a Zoom call covering the FDD with a candidate.

Understanding the nuances between setting targets and accurate forecasting can make or break your brand’s success.

Man on a Zoom call covering the FDD with a candidate.

Uncover the potential of your FDD for franchise recruitment. Master transparency, showcase strengths, and attract ideal candidates.