Art Coley, CEO of CGI Franchise shares expert thoughts on building your brand using the power of systems and a process. Many of these articles first appeared on Franchising.com.
Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.
Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.
Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.
In the U.S. it started the week of March 9th. By Friday, the 13th, the landscape had completely changed for all of us. Now, all these many weeks later, there is still a lot of uncertainty. However, we now know more about the impact over the past 30 days, which should provide more clarity on decisions moving forward into the next 30. Therefore, when it comes to your franchise recruitment, we are preaching: Make time to reevaluate and assess franchise recruitment every 30 days.
Individuals are not getting on planes to come visit you. That is the current reality, and will be for many more weeks to come. So how do you get started creating and implementing a virtual discovery day? Communicate – get it out there First, communicate! Use your internal database of leads, brokers, your website, press […]
If your recruitment team is achieving a 14 percent or better ratio on kept initial (“Step 1”) calls to signings, you have an advanced process and team. Congratulations! If your team has a lower grade, then you have a decision to make: Is it acceptable, or are you doing something about it?
You’ll improve the number of individual candidates signing franchise agreements over the next 6 months by up to 30 percent doing a better job with funding, real estate, and territory analysis in the middle of your brand’s discovery process.
Sign up to receive franchise development tips and best practices in your inbox.
Office
(254) 239-5411
Sales
Art Coley – 281-658-9409
Jenny Langfeld – 832-257-1561
18 South Main Street
Suite 700
Temple, Texas 76501
845 Wilson Avenue
Unit 204
Toronto, Ontario M3K 1E6