Franchise Recruitment Articles

Art Coley, CEO of CGI Franchise shares expert thoughts on building your brand using the power of systems and a process. Many of these articles first appeared on Franchising.com.

5 Simple Mistakes Franchise Recruiters Make

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We have learned a ton as a business by conducting mystery shops. For years, we have reached out as an interested candidate and documented how the franchise development salesperson (recruiter) handles the process for hundreds of brands. I wanted to share 5 simple mistakes (and solutions) we see that get in the way of more […]

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Engage with Candidates, Close More Deals!

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It’s no secret candidates who are engaged in your recruitment process are more likely to continue and sign a franchise agreement. Hard data and statistics prove this. We also know that common sense tells us it’s true. For franchise recruitment teams specifically, managers who properly and strategically engage with potential new franchisees sooner and more often […]

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Don’t Fall for These 2 Myths Killing Franchise Recruitment

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There are two myths in franchise recruiting that need to be discredited. Myth #1: “None of these leads has money! They’re not financially qualified.” Myth #2: “It’s not the right time to open a business.” As a franchise executive or recruitment leader, if you are hearing versions of these myths from your recruitment team, you have a […]

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6 Steps To Hitting Your Franchise Sales Target in 2021

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Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.

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Recruitment Target vs Recruitment Forecast

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Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.

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Managing Franchise Recruitment Like It’s Covid-19

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Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.

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