Franchise Recruitment Articles

Learn from Art Coley, the CEO of CGI Franchise, as he shares valuable insights on establishing your brand through systematic processes. These informative articles were originally featured on

Man on a Zoom call covering the FDD with a candidate.

Elevate Your Franchise Recruitment Game by Mastering Your FDD

Uncover the potential of your FDD for franchise recruitment. Master transparency, showcase strengths, and attract ideal candidates.

Young recruiter scheduling a franchisee candidate on her computer.

Funnel Vision: Is Your Top-of-Funnel Ratio Top of Mind?

Unlock the secrets to boosting franchise recruitment success by optimizing your top-of-the-funnel ratios. Dive into expert insights now!

A group of Recruitment Managers and Executives.

Recruitment Excellence

Unveil the traits of exceptional recruitment managers and leaders in the franchise industry. Discover what sets masters apart from the rest.

Magnet attracting leads.

Busting 2 Lead Gen Myths 

If you think you’re off track on lead generation, read these two lead gen myths. If they hit home or sound familiar, take a deeper look.

2023 Is (Almost) Here and Things Are Different in Franchise Recruitment!

Navigate 2023 with franchise insights: conversions, HR strength, tech efficiency, outbound leads. Let’s thrive!

Man looking at a computer screen.

5 Simple Mistakes Franchise Recruiters Make

We’re sharing 5 simple mistakes (and solutions) we see that get in the way of more closings and high-quality franchisees.

Engage with Candidates, Close More Deals!

Candidates who are engaged in your recruitment process are more likely to sign a franchise agreement. How can you engage to close more deals?