Franchise Recruitment Articles

Art Coley, CEO of CGI Franchise shares expert thoughts on building your brand using the power of systems and a process. Many of these articles first appeared on Franchising.com.

Franchise Recruitment: DIY or Outsource?

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You’re the CEO working on the 2018 budget, and once again you’re back in that same familiar spot–not hitting the targeted EBITDA your board and ownership wants.

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How Healthy Is Your Brand?

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Take this quick “Big Three” test now! If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I’d suggest you reconsider. Unless, of course, the focus of the organization is around selling franchises, not on adding shareholder value. Whether conscious or not, the […]

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Attention Management Teams: What’s beyond the recession?

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What will recent economic events mean in the long term? AlphaGraphics senior direct of franchise development posed that and other questions to several franchise leaders: Tasti D-Lite Chairman and CEO James H. Amos, CFE; The Dwyer Group President and COO Mike Bidwell, CFE; Edible Arrangements President and CEO Tariq Farid; Management 2000 Founder & President Bob Gappa, CFE; and Dunkin’ Brands Vice Pres. of Franchising Lynette McKee, CFE.

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