Franchise Development

Franchise development isn’t for the faint of heart. But we’re with you to ensure you have the resources, tools and systems to build your brand’s recruitment to new levels.

Don’t Fall for These 2 Myths Killing Franchise Recruitment

There are two myths in franchise recruiting that need to be discredited. Myth #1: “None of these leads has money! They’re not financially qualified.” Myth #2: “It’s not the right time to open a business.” As a franchise executive or recruitment leader, if you are hearing versions of these myths from your recruitment team, you have a […]

6 Steps To Hitting Your Franchise Sales Target in 2021

Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.

Recruitment Target vs Recruitment Forecast

Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.

Managing Franchise Recruitment Like It’s Covid-19

Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.

5 Critical Metrics for Franchise Recruitment & Development During Covid-19

Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.

6 Simple, Effective Ways To Manage Franchise Recruitment Now

In the U.S. it started the week of March 9th. By Friday, the 13th, the landscape had completely changed for all of us. Now, all these many weeks later, there is still a lot of uncertainty. However, we now know more about the impact over the past 30 days, which should provide more clarity on decisions moving forward into the next 30. Therefore, when it comes to your franchise recruitment, we are preaching: Make time to reevaluate and assess franchise recruitment every 30 days.

How well are you training your franchise recruitment team?

If you’re like most CEOs and CDOs tasked with operating and growing a franchise brand, the pressure to wisely allocate precious resources for franchisee recruitment is enormous.

The challenge is to juggle limited budgets and high expectations—knowing your choices will directly affect the franchise’s bottom line.

If you could peer into a crystal ball to foresee what decisions will most positively affect recruitment results, wouldn’t you take a look?