Art Coley, CEO of CGI Franchise shares expert thoughts on building your brand using the power of systems and a process. Many of these articles first appeared on Franchising.com.
Something you will see all too often in the franchising world is a brand with an outstanding business model, who for some reason is unable to find success with their recruiting. Over 80% of franchise brands have fewer than one hundred units after ten years, and over half of those are under fifty.
Last year CGI Franchise performed a Franchise Leadership & Development Conference Mystery Shop. We made some adjustments to the assessments we have done before and the results opened our eyes! We shared our key findings in our Pre-Engagement is Critical to Successful Franchisee Recruitment article for Franchising.com. Click here to read the article. If you […]
Franchise expos are teeming with individuals fully intending on signing a franchise agreement. As a brand, it’s easy to get overwhelmed with the sheer number of possibilities on the convention floor. An easy fix for this is to narrow your scope by knowing your target number of signings and the ratios that will get you there.
Year after year, 80 percent of franchise companies do not hit their recruitment goals. What’s going on?
How many white papers, studies, reports, and surveys must franchise executives read to realize and accept there is a problem? How many will it take to convince leaders to stop looking for a quick fix as the answer to their recruitment prayers? The answer seems to be there will never be enough. Why do I say this?
With the end of the 2018 first quarter now behind us, it’s the time to pause to see where things stand with recruitment versus your 2018 plan and goals.
You’re the CEO working on the 2018 budget, and once again you’re back in that same familiar spot–not hitting the targeted EBITDA your board and ownership wants.
Take this quick “Big Three” test now! If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I’d suggest you reconsider. Unless, of course, the focus of the organization is around selling franchises, not on adding shareholder value. Whether conscious or not, the […]
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