The CGI Franchise Blog

We are committed to providing value-added content to help you grow and strengthen your brand’s recruitment process and franchise development.

Franchise Development: Navigating Disruptors

The concept of disruption was introduced in 1995 in an article for the Harvard Business Review by Joseph L. Bower and Clayton M. Christensen. The issue was re-addressed by Christensen a decade later in “What is Disruptive Innovation?” in the same publication. The idea can be applied to your brand concept or to the technology tools that you use to support your business.

Franchise Development is a Business within a Business

Something you will see all too often in the franchising world is a brand with an outstanding business model, who for some reason is unable to find success with their recruiting. Over 80% of franchise brands have fewer than one hundred units after ten years, and over half of those are under fifty.

Improve Franchise Development with Better Pre-Engagement

Last year CGI Franchise performed a Franchise Leadership & Development Conference Mystery Shop. We made some adjustments to the assessments we have done before and the results opened our eyes! We shared our key findings in our Pre-Engagement is Critical to Successful Franchisee Recruitment article for Franchising.com. Click here to read the article. If you […]

Three Ways to Maximize Your Investment in Franchise Expos

Franchise expos are teeming with individuals fully intending on signing a franchise agreement. As a brand, it’s easy to get overwhelmed with the sheer number of possibilities on the convention floor. An easy fix for this is to narrow your scope by knowing your target number of signings and the ratios that will get you there.

Franchisors Continue to Miss Goals

Year after year, 80 percent of franchise companies do not hit their recruitment goals. What’s going on?

How many white papers, studies, reports, and surveys must franchise executives read to realize and accept there is a problem? How many will it take to convince leaders to stop looking for a quick fix as the answer to their recruitment prayers? The answer seems to be there will never be enough. Why do I say this?

How Healthy Is Your Brand?

Take this quick “Big Three” test now! If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I’d suggest you reconsider. Unless, of course, the focus of the organization is around selling franchises, not on adding shareholder value. Whether conscious or not, the […]

Attention Management Teams: What’s beyond the recession?

What will recent economic events mean in the long term? AlphaGraphics senior direct of franchise development posed that and other questions to several franchise leaders: Tasti D-Lite Chairman and CEO James H. Amos, CFE; The Dwyer Group President and COO Mike Bidwell, CFE; Edible Arrangements President and CEO Tariq Farid; Management 2000 Founder & President Bob Gappa, CFE; and Dunkin’ Brands Vice Pres. of Franchising Lynette McKee, CFE.