Franchise Recruitment Articles

Learn from Art Coley, the CEO of CGI Franchise, as he shares valuable insights on establishing your brand through systematic processes. These informative articles were originally featured on Franchising.com.

Navigate 2023 with franchise insights: conversions, HR strength, tech efficiency, outbound leads. Let’s thrive!

Man looking at a computer screen.

We’re sharing 5 simple mistakes (and solutions) we see that get in the way of more closings and high-quality franchisees.

Candidates who are engaged in your recruitment process are more likely to sign a franchise agreement. How can you engage to close more deals?

There are two myths in franchise recruiting that need to be discredited. Myth #1: “None of these leads has money! They’re not financially qualified.” Myth #2: “It’s not the right time to open a business.” As a franchise executive or recruitment leader, if you are hearing versions of these myths from your recruitment team, you have a […]

6 Steps To Hitting Your Franchise Sales

Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.

Targeting-forecasting-CGI Franchise

Depending on the study or survey, up to 90% of franchise companies do not hit their annual recruitment signing targets year in and year out. One root cause is that too many franchise executives have no problem setting lofty goals or targets, but when it comes to reliable forecasting to identify what will prevent success, they fail miserably.

Managing Franchise Recruitment Like It's Covid-19

Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.