It’s another year and another Franchise Leadership & Development Conference Mystery Shop. With a few modifications to the process, we have some big findings! Our eyes have been opened much wider to what’s truly happening in the pre-engagement phase of recruitment. If you care about growth and shareholder value, keep reading and get your results from the 2018 FLDC mystery shop today.
Pre-Engagement Matters! 4 Top Takeaways from the 2018 Mystery Shop
/in Articles, CGI Franchise Blog, Franchise Development/by Art ColeyIt’s another year and another Franchise Leadership & Development Conference Mystery Shop. With a few modifications to the process, we have some big findings! Our eyes have been opened much wider to what’s truly happening in the pre-engagement phase of recruitment. If you care about growth and shareholder value, keep reading and get your results from the 2018 FLDC mystery shop today.
Develop Your Chief Development Officer
/in Articles, CGI Franchise Blog, Franchise Development/by Art ColeyDespite its decades of history, franchise recruitment is still a burgeoning science that continues to develop all the time. Although advances have been made towards implementing the most effective systems possible, there are still pieces of the puzzle that remain overlooked. One of the bigger ones is the Chief Development Officer (CDO) position and its role within a franchise brand.
Franchise Development: Thinking Through International Development
/in Articles, CGI Franchise Blog, Franchise Development/by Art ColeyA franchise brand looking to expand internationally is going to be faced with several key decisions. There’s more to it than deciding which country you think is the most fun to visit. Different countries come with different language barriers, employment laws, and business customs.
Franchise Development: Navigating Disruptors
/in Articles, CGI Franchise Blog, Franchise Development/by Art ColeyThe concept of disruption was introduced in 1995 in an article for the Harvard Business Review by Joseph L. Bower and Clayton M. Christensen. The issue was re-addressed by Christensen a decade later in “What is Disruptive Innovation?” in the same publication. The idea can be applied to your brand concept or to the technology tools that you use to support your business.
Franchise Development is a Business within a Business
/in Articles, CGI Franchise Blog/by Art ColeySomething you will see all too often in the franchising world is a brand with an outstanding business model, who for some reason is unable to find success with their recruiting. Over 80% of franchise brands have fewer than one hundred units after ten years, and over half of those are under fifty.
Improve Franchise Development with Better Pre-Engagement
/in Articles, CGI Franchise Blog/by Art ColeyLast year CGI Franchise performed a Franchise Leadership & Development Conference Mystery Shop. We made some adjustments to the assessments we have done before and the results opened our eyes! We shared our key findings in our Pre-Engagement is Critical to Successful Franchisee Recruitment article for Franchising.com. Click here to read the article. If you […]
Three Ways to Maximize Your Investment in Franchise Expos
/in Articles, CGI Franchise Blog, Franchise Development/by Art ColeyFranchise expos are teeming with individuals fully intending on signing a franchise agreement. As a brand, it’s easy to get overwhelmed with the sheer number of possibilities on the convention floor. An easy fix for this is to narrow your scope by knowing your target number of signings and the ratios that will get you there.