The CGI Franchise Blog

We are committed to providing value-added content to help you grow and strengthen your brand’s recruitment process and franchise development.

milliCare Becomes a Brand Partner with CGI Franchise

milliCare, an environmentally sustainable commercial floor and textile care franchise, has become a Brand Partner of CGI Franchise. Art Coley, CEO of CGI Franchise said, “We’re thrilled to work with milliCare. They have a long history of success and a great business model. All they need is a solid recruitment system in place, and that’s where we can help. We know that by working closely with milliCare’s recruitment team, they will bring in better candidates, reduce the time to franchise agreements, and repeat the process again and again.”

Focus-on-Funding

Increase Deals with a Focus on Funding, Real Estate, and Territory Analysis

You’ll improve the number of individual candidates signing franchise agreements over the next 6 months by up to 30 percent doing a better job with funding, real estate, and territory analysis in the middle of your brand’s discovery process.

Mastering The Four Pillars of Franchise Recruitment.

To increase agreement signings and improve the quality of new franchisees, make sure you’re managing a recruitment system and process with the essential components. I’d like to suggest that you think about building a winning recruitment program using the Four Pillars approach. Success requires proper implementation and execution in all four areas below. To determine where you may need to focus, consider the following elements of each of the Four Pillars.

Improving Franchise Development with Root Cause Analysis

In a previous blog, we talked about the importance, based on what the numbers have shown to work, of having repeatable processes. Ideally, this gives you a successful system that is sustainable regardless of specific personnel or other external factors. While this system is built around what we know works, it provides additional benefit for the future. It also creates a controlled environment for new data to to be even more effective at diagnosing the root cause behind the problem areas in your brand.

Use Repeatable Processes in your Recruiting Practices

We consistently see franchise brands failing to meet set recruitment goals for a number of reasons. They may have certain pieces of their recruitment system locked in and functioning well, while other, equally important aspects aren’t being given enough attention.

Pre-engagement-matters

Pre-Engagement Matters! 4 Top Takeaways from the 2018 Mystery Shop

It’s another year and another Franchise Leadership & Development Conference Mystery Shop. With a few modifications to the process, we have some big findings! Our eyes have been opened much wider to what’s truly happening in the pre-engagement phase of recruitment. If you care about growth and shareholder value, keep reading and get your results from the 2018 FLDC mystery shop today.

Develop Your Chief Development Officer

Despite its decades of history, franchise recruitment is still a burgeoning science that continues to develop all the time. Although advances have been made towards implementing the most effective systems possible, there are still pieces of the puzzle that remain overlooked. One of the bigger ones is the Chief Development Officer (CDO) position and its role within a franchise brand.