The ROS® Franchise Recruitment Blog

Welcome to the ROS® Blog, your go-to resource for franchise recruitment and development. Find insightful articles, practical tips, and inspiring stories to enhance your franchise recruitment efforts.

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If you’re like most CEOs and CDOs tasked with operating and growing a franchise brand, the pressure to wisely allocate precious resources for franchisee recruitment is enormous.

The challenge is to juggle limited budgets and high expectations—knowing your choices will directly affect the franchise’s bottom line.

If you could peer into a crystal ball to foresee what decisions will most positively affect recruitment results, wouldn’t you take a look?

Keyrenter Property Management Logo.

Keyrenter, the industry leader in the U.S. for real estate investments and property management, has become a Brand Partner of CGI Franchise.

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Temple, TX – We are excited to announce that Pillar To Post Home Inspectors, a professional home inspection franchise, has become a Brand Partner of CGI Franchise.

Temple, TX – With 2020 comes new faces to CGI Franchise. CGIF, a leading franchise development solutions firm, is proud to announce that they have added two new members to the team. CGI Franchise would like to welcome Shane Mollohan as ROS® Training and Onboarding Coordinator and Lesley Van Dusen as ROS® Support Coordinator.

CGI Franchise CEO Art Coley and Urban Air Chief Franchise Officer Josh Wall are experts in the field of franchise recruitment, having guided the development and growth of successful franchise businesses for decades. They recently joined forces to share their expertise on the often-overlooked opportunity to deliver franchise growth by budgeting for recruitment success.

We’re coming upon the end of the year. We know that trying to fit everything in before holiday vacation can seem like a whirlwind. When you’re in that kind of time crunch, it’s easy for budgeting to fall lower on the priority list. It’s easy to overlook how vital a recruitment budget is because budget maintenance isn’t appealing. So much creativity and innovation go into franchise development; budget planning can easily be pushed aside amid everything else.

If your recruitment team is achieving a 14 percent or better ratio on kept initial (“Step 1”) calls to signings, you have an advanced process and team. Congratulations! If your team has a lower grade, then you have a decision to make: Is it acceptable, or are you doing something about it?