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Franchise expos are teeming with individuals fully intending on signing a franchise agreement. As a brand, it’s easy to get overwhelmed with the sheer number of possibilities on the convention floor. An easy fix for this is to narrow your scope by knowing your target number of signings and the ratios that will get you there.
Year after year, 80 percent of franchise companies do not hit their recruitment goals. What’s going on?
How many white papers, studies, reports, and surveys must franchise executives read to realize and accept there is a problem? How many will it take to convince leaders to stop looking for a quick fix as the answer to their recruitment prayers? The answer seems to be there will never be enough. Why do I say this?
With the end of the 2018 first quarter now behind us, it’s the time to pause to see where things stand with recruitment versus your 2018 plan and goals.
You’re the CEO working on the 2018 budget, and once again you’re back in that same familiar spot–not hitting the targeted EBITDA your board and ownership wants.
Take this quick “Big Three” test now! If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I’d suggest you reconsider. Unless, of course, the focus of the organization is around selling franchises, not on adding shareholder value. Whether conscious or not, the […]
What will recent economic events mean in the long term? AlphaGraphics senior direct of franchise development posed that and other questions to several franchise leaders: Tasti D-Lite Chairman and CEO James H. Amos, CFE; The Dwyer Group President and COO Mike Bidwell, CFE; Edible Arrangements President and CEO Tariq Farid; Management 2000 Founder & President Bob Gappa, CFE; and Dunkin’ Brands Vice Pres. of Franchising Lynette McKee, CFE.
A key element of growing and expanding any franchise brand starts with recruitment. And the right recruitment is about attracting top-quality individuals who are a right fit and have a burning desire to climb in and learn your franchise system. These must be individuals who want to build a business to accomplish their own personal missions and goals. Many veterans fit this description. If military personnel are right for your model, you should consider the International Franchise Association’s VetFran program.
We Get Franchise Recruitment.