The ROS® Franchise Recruitment Blog

Welcome to the ROS® Blog, your go-to resource for franchise recruitment and development. Find insightful articles, practical tips, and inspiring stories to enhance your franchise recruitment efforts.

Managing Franchise Recruitment Like It's Covid-19

Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.

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Gather two groups of recruitment numbers: one set for YTD, and the other since Friday, March 13th, the date recruitment numbers and metrics started to shift rapidly.Any changes in resource allocation, strategy, staff, marketing, messaging, etc. should be made for only one outcome: improving these 5 critical metrics. If you don’t start here, you’ll be recruiting in the blind, and that means wasted time, money, and energy.

In the U.S. it started the week of March 9th. By Friday, the 13th, the landscape had completely changed for all of us. Now, all these many weeks later, there is still a lot of uncertainty. However, we now know more about the impact over the past 30 days, which should provide more clarity on decisions moving forward into the next 30. Therefore, when it comes to your franchise recruitment, we are preaching: Make time to reevaluate and assess franchise recruitment every 30 days.

Individuals are not getting on planes to come visit you. That is the current reality, and will be for many more weeks to come. So how do you get started creating and implementing a virtual discovery day? Communicate – get it out there First, communicate! Use your internal database of leads, brokers, your website, press […]

Temple, TX – Gideon Math & Reading, a quality, and affordable math and reading company has become a Brand Partner with CGI Franchise.

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Temple, TX – DreamMaker Bath & Kitchen, a professional bath and kitchen remodeling company, has become a Brand Partner with CGI Franchise.

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If you’re like most CEOs and CDOs tasked with operating and growing a franchise brand, the pressure to wisely allocate precious resources for franchisee recruitment is enormous.

The challenge is to juggle limited budgets and high expectations—knowing your choices will directly affect the franchise’s bottom line.

If you could peer into a crystal ball to foresee what decisions will most positively affect recruitment results, wouldn’t you take a look?